The iPhone 20 isn’t coming in 2026. It’s not even confirmed to be called the iPhone 20. But it might be the most consequential iPhone in a decade — the 20th-anniversary model Apple is reportedly redesigning from the glass up.
Here’s the honest state of play: Apple has confirmed exactly nothing about it. Everything below is either reported by people with real track records or my own math on where pricing is headed. I’ll mark the difference at every step.
EN BREF
- Expected: September 2027 — the 20th anniversary of the original iPhone (June 2007).
- Design: Bloomberg’s Mark Gurman reports the 2027 Pro models are being redesigned with glass front and back curving into the sides around a thin metal band.
- Price: Unknown. My analysis of Apple’s pricing trajectory points to $1,299 as the floor — details below.
When is the iPhone 20 coming out?
September 2027 is the expected window — though note the precision here: Bloomberg frames it as “late 2027,” and Apple has confirmed no date at all. September is the expectation because it’s Apple’s decade-long pattern: the iPhone 18 Pro and Pro Max launched September 18, 2026.
The 2027 roadmap looks split. The standard iPhone 18 — held back from the 2026 launch — arrives in spring 2027 alongside the 18e and Air 2, according to MacRumors’ schedule reporting. The anniversary models follow in fall 2027 with a second-generation foldable. So the iPhone 20 won’t arrive alone — it’ll headline a two-part year.
Will it actually be called the iPhone 20?
Probably, but it’s genuinely unsettled — messier than most coverage admits. Gurman and research firm Omdia both report Apple plans to skip “19” entirely and go straight to iPhone 20 for the anniversary. But Omdia’s own report was internally inconsistent: it also labeled an early-2027 model “iPhone 20” (which MacRumors flags as likely an error) and listed an “iPhone 20 Air.” Ming-Chi Kuo’s roadmap, meanwhile, still labels the fall 2027 Pros as “iPhone 19 Pro,” and Macworld has floated “iPhone XX” as speculation. The title of this article uses iPhone 20 because that’s the consensus name — but read every naming claim with that hedge.
It matters for your wallet, too: anniversary years get anniversary pricing. Which brings us to the price question.
How much will the iPhone 20 cost?
Nobody knows. Here’s what we can anchor to. There is no credible leaked price. The widely circulated $1,500–$1,600 figure comes from a single weak source — treat it as rumor. What is credible:
- The iPhone 18 Pro starts at $1,199; the Pro Max at $1,299 (confirmed, Apple Newsroom, Sept 2026).
- The trajectory: $1,099 (17 Pro) → $1,199 (18 Pro). One more $100 step puts the 20 Pro at $1,299 — which is exactly Macworld’s editorial floor estimate.
What the last anniversary taught us
In 2017, the iPhone X launched at $999 — a $300 premium (~43%) over the $699 iPhone 8 announced the same day. Apple charged the anniversary tax openly.
| Year | Milestone | Launch price |
|---|---|---|
| 2007 | Original iPhone | $499 |
| 2017 | iPhone X (10th anniversary) | $999 |
| 2017 | iPhone 8 (same day) | $699 |
| 2025 | iPhone 17 Pro | $1,099 |
| 2026 | iPhone 18 Pro | $1,199 |
| 2026 | iPhone Duo (first foldable) | $1,999 |
| 2027 | iPhone 20 Pro (projected) | $1,299+* |
*TechReview analysis, not a leaked price. $1,299 is the floor from the pricing trajectory; a full anniversary-style 43% premium would land near $1,858 — but Gurman’s reporting implies the anniversary design IS the Pro line, not a separate pricier SKU, so don’t bank on the extreme.
Read also: iPhone Duo: Apple’s $1,999 foldable — everything announced
What’s changing with the anniversary design?
This is the strongest part of the rumor stack. Mark Gurman (Bloomberg, August 2026) reports the 2027 Pro models — codenames V73 and V74 — are being redesigned with glass on the front and back curving into the sides around a thin metal band. Independent leaker Digital Chat Station corroborated the same codenames.
There’s already a small drama here: Jefferies analyst Edison Lee claimed in August that the all-glass phone had been canceled, prompting a stock downgrade. Gurman publicly refuted it — only a more ambitious variant was scrapped early in development. The redesign itself is still alive.
Other reported changes (all from the MacRumors September 2026 roundup, all attributed):
- A21 chip — second-generation 2nm silicon.
- ~6.3″ and 6.9″ displays, with a quad-curved Samsung panel.
- Under-display Face ID and camera — in testing, readiness uncertain. Don’t count on it.
- Solid-state buttons and a custom Apple LOFIC camera sensor.
- Apple’s own modem in US Pro models for the first time.
- Silicon-anode battery exploration for better density.
Should you wait for the iPhone 20?
If you’re buying now: the iPhone 18 Pro is here and excellent. The iPhone 20 is a year away, and Apple has confirmed nothing about it — buying on anniversary rumors alone is a bad trade.
If you can wait a year: 2027 is shaping up as the biggest iPhone year since 2017 — anniversary Pro redesign, second-generation foldable, and the spring 18/18e/Air 2 lineup. The September 2027 event will have something for everyone.
Bottom line: expect September 2027, expect the name “iPhone 20,” expect a glass-heavy redesign — and expect Apple to charge for all of it. $1,299 is my floor estimate, built from the actual pricing trajectory, not rumor blogs.
Read also: iOS 27’s hidden anti-scam setting — how to turn it on
Updated October 20, 2026. This page tracks iPhone 20 rumors as they develop — it will be updated when Apple confirms details or credible new reports emerge.
